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The Atlanta Hawks and State Farm Arena announced a multiyear partnership naming The Home Depot their official home improvement partner. The agreement spans arena branding and fan offers, College Park Skyhawks rights, and community programs focused on youth engagement and career exposure.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner under a multiyear agreement that adds the retailer’s branding and fan activities to games while supporting youth and career programs across metro Atlanta. The deal also includes content, ticket offers and rights connected to the Hawks’ NBA G League affiliate, the College Park Skyhawks.
The arena’s Atlanta Hawks Fan Zone will carry The Home Depot’s entitlement, alongside Harry the Hawk’s Nest, Built by The Home Depot. The company’s presence is also planned for signage and digital features across State Farm Arena, including the 200-Level Impact Board, courtside and concourse LED displays, the arena’s digital marquee, and in-game shot-tracking and statistics integrations.
Fans will see the season-long “Build the Noise” activation, with hammer sticks distributed at all 41 regular-season home games and every Hawks playoff home game. The Home Depot will also present the Hawks Value Pack ticket offer, the team’s “Built in the G” YouTube series and its roster page on Hawks.com.
The agreement extends to the College Park Skyhawks through branding, community ticketing and talent appearances. Its community initiatives include a student program developed with Atlanta Public Schools, youth basketball and fitness clinics paired with DIY workshops, and an annual donation to The Home Depot Foundation beginning in the 2027-28 season.
A Sponsorship With Arena and Community Reach
The agreement places The Home Depot across several parts of the Hawks’ fan experience, from arena signage and digital content to a giveaway offered during home games. It also connects the company’s sponsorship to the Skyhawks and to programs outside the arena, giving the deal a broader footprint than game-night advertising alone.
The announced community work focuses on career exposure for students and activities for young people. The student initiative is intended to introduce Atlanta Public Schools students to construction, design and skilled-trade careers. The clinics and workshops pair basketball and fitness with hands-on DIY activities. The announcement describes the programs’ planned scope, but provides no participation targets or outcome measures.
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How the Partnership Will Appear
The Hawks and State Farm Arena described the agreement as multiyear, but did not disclose its financial terms or exact duration in the source report. The partnership combines commercial rights—such as arena entitlements and presenting sponsorships—with programs intended for local students and youth.
The community platform includes My Dreams Realized, a joint effort with Atlanta Public Schools featuring a Future City Exposure Day and field-based learning experiences. A separate Community Court Tour is planned to provide summer basketball and fitness clinics for ages 6 to 16, paired with Saturday Kids Workshop DIY builds. The Hawks also said annual support for The Home Depot Foundation will start in the 2027-28 season.
““We look forward to creating memorable experiences for Hawks fans and making an impact across our hometown.””
— Allison Kolber, The Home Depot’s vice president of integrated marketing
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Deal Terms and Program Details
The announcement does not disclose the financial value of the sponsorship, its precise end date, or whether it includes renewal options. It also does not specify how many students or young people the community programs are expected to reach, when the first Future City Exposure Day or Community Court Tour events will take place, or how program results will be measured.
The company and teams announced planned branding and activations, but the source report does not provide further operational details, such as the design or schedule for the in-game integrations. The annual Foundation donation is set to begin in the 2027-28 season; the donation amount was not stated.
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Rollout Across the Hawks Season
The Home Depot’s arena branding, digital integrations and fan activations are expected to appear as the partnership is carried out across Hawks games and team content. The Build the Noise giveaway is scheduled for each regular-season home game and every Hawks playoff home game, while the Value Pack and “Built in the G” sponsorships provide additional points of contact for fans.
Further details on community event dates and participation are not included in the announcement. The next long-range commitment specified is an annual donation to The Home Depot Foundation beginning in the 2027-28 season; the teams and retailer have not stated the donation amount.
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Key Questions
What did the Atlanta Hawks announce?
The Hawks and State Farm Arena announced a multiyear partnership naming The Home Depot their official home improvement partner. The agreement covers arena branding, fan activations, digital content, ticket offers and community programs.
What will fans see at State Farm Arena?
The Home Depot will be associated with the Hawks Fan Zone and Harry the Hawk’s Nest, and will appear on arena signage and digital displays. The “Build the Noise” hammer-stick giveaway is planned for all 41 regular-season home games and every Hawks playoff home game.
What community programs are included?
Plans include My Dreams Realized, a student career-exposure initiative with Atlanta Public Schools, and a Community Court Tour pairing youth basketball and fitness clinics with DIY workshops. The agreement also includes an annual donation to The Home Depot Foundation starting in the 2027-28 season.
How much is the partnership worth?
The source report does not disclose the financial terms or total value of the agreement.
Does the deal include the College Park Skyhawks?
Yes. The agreement includes rights with the Hawks’ NBA G League affiliate, the College Park Skyhawks, covering branding, community ticketing and talent appearances.
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