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Zillow’s 2027 home trends report tracks how often terms and features appear in for-sale listings, finding increases for AI, home offices, multigenerational living, wellness amenities and catios. The figures describe listing language, not buyer surveys or proof that a feature raises a home’s sale price.
Zillow’s 2027 home trends report identifies seven categories of features gaining attention in for-sale listings, from AI-powered systems and flexible rooms to wellness amenities and screened outdoor spaces for cats. The report measures changes in listing-term mentions over the past year; it does not establish that buyers have purchased homes because of these features or that they raise sale prices.
Technology and analog spaces are both gaining visibility in listings. Zillow says mentions of AI rose 119% year over year, the largest increase in its data, while app-controlled home systems rose 34%. At the same time, libraries and music rooms—spaces associated with less screen use—were 34% more common in listings than a year earlier.
The report also points to a shift in descriptions of interiors. Mentions of “elevated” rose 71%, while “cozy” fell 22%, “eclectic” fell 19% and “boho” fell 13%. Some specific finishes rose: color-drenched spaces were up 84%, painted brick exteriors 27% and board-and-batten siding 24%.
For practical home systems, listing mentions of whole-home batteries rose 43%, fresh-air ventilation systems 52%, air filtration 25%, water filtration 22% and radon mitigation 18%. Zillow says mentions of “sustainable” and “green” each fell 26%. These figures describe what sellers write in listings, rather than independently verified installations or performance.
Work and leisure spaces are another area of growth. Mentions of home offices rose 42%, media rooms 37% and flex spaces 35%, while chef’s kitchens fell 21% and gourmet kitchens fell 15%. Open-concept layouts were described as holding steady, according to the report.
Zillow also recorded a 58% increase in mentions of multigenerational living. Listings mentioning grab bars rose 18%, wider doorways 13% and nurseries 9%. For at-home recreation and wellness, golf simulators were up 29%, home gyms 18%, spa-inspired bathrooms 60% and cold plunge pools 44%; mentions of jacuzzi and jetted tubs fell about 9%. Catios—screened outdoor spaces intended to let cats spend time outside safely—appeared in 32% more listings. Dog parks were flat, while dog-grooming stations fell 16%.
Listing Features Beyond the Kitchen
The findings offer homeowners, sellers and people planning renovations a snapshot of the features gaining visibility in property marketing. The mix suggests listings are describing homes not just through kitchens and general décor, but through work, caregiving, recreation and everyday comfort. This may help sellers understand which amenities are being highlighted in the market, while buyers can use the categories to think about how a home fits their routines.
However, a rising mention count is not a measure of demand, a guarantee of resale value or evidence that buyers will pay more. Zillow’s data tracks listing language and its year-over-year change. Whether any particular feature affects a sale depends on factors not established by this report, including location, condition and the home’s price.
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How Zillow Measures the Trends
The report groups its findings into seven themes: quiet technology and analog spaces, elevated interiors, safety and efficiency, flexible rooms, aging in place, wellness and hobbies, and catios. Its percentages compare how frequently related terms appeared in Zillow for-sale listings with the prior year. They are not percentages of homes sold or of surveyed buyers who said they wanted a feature.
The figures also cover different kinds of measures. Some refer to broad listing terms, such as “AI” or “multigenerational living”; others describe specific amenities, such as radon mitigation or cold plunge pools. The report’s data, as presented in the source material, does not supply the underlying listing counts or a buyer survey to explain why the wording changed.
“Mentions of AI are up 119%, which is “the largest year-over-year jump in this year’s data.””
— Zillow, as quoted in the report
What Listing Mentions Cannot Show
The supplied report does not give the total number of listings behind each percentage, the precise counting method, or a survey confirming that buyers specifically requested these features. It also does not establish whether a listing mention means a home has a feature, how well it works, or whether it influenced an offer or final price. Those outcomes remain unknown from the figures cited.
Some categories may also be described in different ways by sellers, and the report’s percentages do not show how trends vary by region or price range. The figures should be read as changes in listing language, not as a ranking of the most valuable upgrades or a forecast that every buyer will want the same amenities.
How Sellers Can Use the Data
For people preparing to sell, the report can serve as a prompt to describe existing features clearly—such as a dedicated office, battery backup or accessible doorway—rather than as a reason to add an amenity solely because its mentions rose. Buyers can compare a listing’s claims with the home’s condition and their own needs. Zillow’s report offers no specific prediction of which features will produce a stronger sale.
Anyone planning a renovation should weigh costs, practical use and local requirements alongside listing trends. The next useful evidence would include later-year listing data and transaction or buyer research showing whether increased mentions correspond to purchases or prices. Until then, the 2027 findings remain a snapshot of what sellers are highlighting.
Key Questions
What are the seven home-trend categories in Zillow’s report?
They are quiet technology and analog spaces, elevated interiors, safety and efficiency, flexible spaces, aging in place, wellness and hobby rooms, and catios.
Does the report show what buyers will definitely want?
No. It tracks changes in terms appearing in for-sale listings. It does not report a buyer survey or prove that buyers will choose or pay more for these features.
Which listing mentions rose the most?
Among the figures cited, mentions of AI rose 119% year over year, which Zillow described as the largest year-over-year jump in its data.
What is a catio?
A catio is a screened outdoor space designed to let cats spend time outside while remaining contained. Zillow says catios appeared in 32% more for-sale listings than a year earlier.
Do the trends prove an upgrade will increase resale value?
No. The report measures listing mentions and does not establish that any feature raises a home’s sale price. Buyers and sellers should consider local conditions, costs and the home’s needs.
Source: veranda.com
